Why Is Amazon Moving From Online To Offline Groceries?

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Not too long ago Amazon launched it’s online grocery service, called Amazon Fresh. The service was rolled out gradually, launching in 2007 in the United States and more recently in London in June 2016.

It seems Amazon aren’t content with only being in the online grocery arena, they also want some of the offline action. It has been reported in the Wall Street Journal that Amazon are planning on introducing ‘convenience stores and drive-through curbside pickup locations’.

A report from the Business Insider claims that ‘Amazon is planning to operate a 20-location pilot program for its grocery stores by the end of 2018, in places like Seattle, Las Vegas, New York, Miami, and the Bay Area’.

It is envisaged that the new physical grocery stores will utilise modern technology to make the grocery shopping experience super efficient. Order your groceries online and use the drive through service, or use a dedicated app or touch screens in-store to quickly place an order to go.

This isn’t the first time that Amazon has decided to go for a bricks-and-mortar store, having already opened three physical bookstores, in California, Oregon and Washington. They have also opened a series of pop-up stores across the US.

By moving into the offline grocery market it looks like Amazon’s intent is to pick up more customers, those who prefer to collect their groceries on the way home or like to browse the aisles of a supermarket.

Want to be the first to check out one of the physical grocery stores? Geek Wire believes they have found the first secret location in Seattle’s Ballard neighbourhood.

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