Belu is a brand with a social conscience – they only produce mineral water in glass bottles. So far, so plastic-free and ethical.
But here’s the really exciting bit: Belu give 100% of their profits (over £3 million so far) to WaterAid. WaterAid is an organisation aiming to ensure that everyone across the world has access to clean water for drinking and bathing.
At this point you might think that Belu are like many other eco start-ups – ethical, but with one eye on profit. But this isn’t so. Instead, Belu is a slick, polished operation that can never be profited from, even if sold. This is because the company is an asset-locked social enterprise, meaning that profits only ever go towards helping solve water poverty.
Going against the dominant systems of commerce means that Belu have created something truly remarkable – a for-profit company that takes no profits.
Stylish and Sustainable
Their classy bottled water is popular in five-star hotels and among restaurateurs. They boast Rick Stein and Jamie Olivers as customers. Here’s where Belu also differ from other ethical producers, they aim to serve an industry, not an individual consumer.
To many, the idea of bottled water – which arrives clean and safe to drink from British taps – is unnecessary. Even if we abhor the very concept of bottled water, we still have to accept that in certain settings, such as a restaurant, people will order it. At least with an option like Belu on the menu some of the damage created by the bottled water industry is gone. Plus, glass bottles are 100% recyclable whereas plastic ones aren’t.
Belu’s tagline is “water with ethics”. We agree wholeheartedly, and we applaud them. The fact they’re a British company makes us prouder still.