The Felix project has partnered with the Evening Standard to launch the Food for London campaign. The campaign aims to raise funds to tackle food waste in London which will be used to redistribute to charities and food banks that are working to eliminate food poverty in the UK’s capital.
Sadiq Khan, the Mayor of London, has even been involved with Felix spending time volunteering with the charity making deliveries of surplus fruit and vegetables to the St Mungo’s charity in Southwark.
The Felix project is co-founded by Justin Byam Shaw, chairman of the Evening Standard, and his wife Jane. They set up the Felix Byam Shaw Foundation after the death of their 14 year old son, and pledge to match funds donated to the Felix Project to the level of £750,000.
The campaign has raised over £400,000 from various donors including leading global bank Citi, the husband and wife co-founders of Lush Cosmetics, the Evening Standard Dispossessed Fund, as well as various undisclosed donations from Sainsbury’s and an anonymous hedge fund boss. The matched funding from the Felix Byam Shaw Foundation brings the total raised to just over £800,000 in a single week.
The Felix project intend to use the raised funds to expand their team, train volunteers and increase their fleet of vehicles and operational premises.
In addition, Citi and the Dispossessed Fund have created a grants programme to be used by charities and community groups tackling food waste who use the surplus food to address hunger. Grants are available between £1000 and £20,000, applications close on the 11th November.